2008 BREASTFEEDING CHALLENGE

>ALL BREASTFEEDING MOMS AND BABIES ARE WELCOME!

The site has been registered for Saturday, October 11, 2008.


In the city of Edmonton, the location will be West Edmonton Mall, from 10:00 to 12:00.For those of you who are not familiar with this event, please check this link:

http://www.babyfriendly.ca/

It is an event for all breastfeeding mothers and babies, gathered in one spot. At exactly 11:00 a.m., we will do a countdown, and all the babies latch on and breastfeed, and the numbers of nursing babies are tallied. This is a world wide event to raise awareness of breastfeeding.

There will be vendors, information booths, door prizes and more! Please mark this on your calendar and come out to support and participate in this wonderful event!

Invitation to Join the Breastfeeding Challenge 2008

Join us to celebrate breastfeeding in a fun “competition” where every child “wins” because they are breastfed!!

What: Quintessence Breastfeeding Challenge 2008
This fun event is a challenge for which geographic area ( province, state or territory) has the most breastfeeding babies, as a percentage of the birthrate, “latched on.” at 11am local time.

When: Saturday, October 11, 2008

Why: to celebrate breastfeeding and demonstrate promotion, protection and support for breastfeeding women and their families. It’s a chance for education and peer support done in a fun social way.

Location: a health unit or hospital, local coffee shop, mall or any other venue.

Numbers: 2-??

“Latch on”: 11am local time. Some sites are a few breastfeeding women who get together to “be counted” and others are much larger events with lunch, raffles, education, speakers, door prizes etc

Registration: online at no cost and submit some simple paperwork to be counted on the big day.

Dial up http://www.babyfriendly.ca/

Background: In 2001 when this event started, there were 856 babies at 26 sites in British Columbia, Canada. Last year there were 5,383 babies at 230 sites across Canada and the US. This year we would love to see that number increase dramatically. Do your part, join us - organize a site - big or small! Every breastfeeding baby counts in the final count.

If you are not in Edmonton, check out this link to find a location near you

http://www.babyfriendly.ca/challenge/regionlist.php

If there is no location registered near you, please consider registering your own....it is sooooo easy!